A Recent Article of Interest:

"Social Initiatives Can Boost Loyalty"
By Beth Armknecht Miller

 
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MA&A Group, Inc.,
Creating value through business and community partnerships

MA&A Group helps corporations build long-term relationships with influential community organizations. We design marketing and volunteer programs to increase customer and employee loyalty, improve company image, strengthen brand for corporations and build better communities.

What is Strategic Philanthropy or Corporate Social Investing?

“A strategic plan that sets specific goals for contributions, targets its giving toward causes that provide return to the company, and gives shareholders a means to hold the company accountable for its nonprofit investments” Curt Weeden, author Corporate Social Investing

What are the benefits?

“I am convinced that these charitable programs have been instrumental in helping Pfizer become the world’s leading pharmaceutical company.”
“Pfizer’s philanthropic programs help our company to sustain and strengthen its reputation for excellence among customers, medical professionals, legislators, regulators, and other key constituencies”

William C. Steere, Jr., Chairman of the Board Emeritus, Pfizer, Inc.

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