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With over 20 years experience in strategic planning and marketing combined with
our knowledge of non-profit organizations, MA&A Group provides a unique
opportunity to develop partnerships between corporations and community agencies.
We bring a structured approach to building corporate citizenship and
philanthropy that provides measurable results.
These results can include:
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Increased sales
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New customer acquisition
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Increased customer loyalty
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Increased employee retention
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Low cost employee training in leadership and team building
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Goodwill development in future markets
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Enhancement of existing strategic business partnerships
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Overall enhancement of corporate image
Some of these results are measurable and substantiated through the annual
Cone/Roper Corporate Citizenship Survey:
Based on the 2001 survey:
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After September 11th, an all time high of 81% of Americans say they are likely
to switch brands, when price and quality are equal, to help support a cause.
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Employees whose companies have cause related programs are 38% more likely say
they are proud of their company’s values than employees whose companies do not
have such programs.
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92% of Americans today have a more positive image of companies and products
that support causes-up from 81% in March 2001
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